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Independent Asana Pricing Guide · 2026

Asana starts at $10.99/user/mo — but what will your team actually pay?

Asana's pricing page shows clean headline numbers. It buries automation limits, AI Studio add-on costs, SSO restrictions, and the 18–22% monthly billing premium. This calculator shows you the real number before you commit.

Starter automations cap at 250/mo
AI Studio Plus costs $150/mo extra
SSO requires Enterprise (~$35/user)
22% avg savings through negotiation
✓ Saves ~18–22% vs monthly
100K AI credits/month
Monthly cost
$275
$11/user + no add-ons
Annual total
$3,297
Billed annually
Per user / year
$132
Annual rate
At this team size, ClickUp Unlimited would cost $1,197 less per yearCompare all tools →
Plans at a glance

The Four Asana Plans

From free to enterprise — what each plan costs and who it's really for.

Personal
Free
Up to 10 users

Best for individuals and very small teams. Unlimited tasks and projects, no timeline or automation.

  • Unlimited tasks & projects
  • List, Board, Calendar views
  • 100+ integrations
  • No Timeline / Gantt
  • No automations
Full details
⭐ Most Popular
$10.99
/user/month · annual billing
$13.49/user/mo billed monthly

The sweet spot for small to mid-sized teams. Timeline, workflow automation, custom fields, forms, and Asana AI.

  • Timeline / Gantt view
  • Workflow automation (250 runs/mo)
  • Custom fields & forms
  • Asana AI (basic)
  • No SSO (Enterprise only)
  • Only 250 automations/mo
Try Starter free
Best for Larger Teams
$24.99
/user/month · annual billing
$30.49/user/mo billed monthly

For teams that need Goals, 25K automations, time tracking, and BI integrations. The logical step when you hit Starter's automation ceiling.

  • 25,000 automation runs/mo
  • Goals & OKR tracking
  • Portfolio Workload view
  • Native time tracking
  • Salesforce, Tableau, Power BI
  • Still no SSO
Try Advanced free
Enterprise
~$35+
/user/month · contact sales
Custom quote — typically $35–60/user

Required for SSO/SCIM, HIPAA compliance, and dedicated support. The hidden trigger: any team requiring SSO is forced here.

  • SSO / SAML 2.0
  • SCIM provisioning
  • HIPAA compliance
  • Dedicated CSM
  • Custom data residency
Contact sales

See the full feature comparison matrix →

The real number

What a 25-Person Team on Starter Actually Pays

Asana quotes $10.99/user/mo. For 25 users, that's $274.75/month — $3,297/year. But most teams end up paying substantially more once hidden costs stack up.

Base Starter (25 users, annual)
$10.99 × 25 × 12
$3,297
AI Studio Plus add-on
$150/mo × 12 months
+$1,800
Implementation & onboarding
One-time, amortised over 2 years = $2,500/yr
+$5,000
Monthly billing premium (if not annual)
18–22% extra if billed monthly instead of annually
+$763
Effective Year 1 Total
With AI Studio + implementation amortised
~$10,097
That's 206% more than the headline price. Year 2 and 3 costs reduce as implementation amortises, but AI Studio and base subscription costs recur annually.
See every hidden cost
How does Asana compare?

Annual Cost at 25 Users vs Alternatives

Comparable plans, annual billing. All figures are base subscription only.

ToolAnnual cost (25 users)AutomationsFree tierBest for
YouAsana Starter$3,297250/mo10 usersMarketing/Ops
ClickUp Unlimited$2,100UnlimitedUnlimitedAll teams
Monday Standard$3,600250/mo2 seatsVisual workflows
Jira Standard$2,373500/mo10 usersEngineering

ClickUp Unlimited saves $1,197/yr vs Asana Starter at 25 users. Full alternatives comparison →

Explore the Full Asana Pricing Picture

All Plans Explained

Personal, Starter, Advanced, Enterprise — full feature matrix, team size cost table, discounts

True Cost & Hidden Fees

AI Studio pricing, automation limits, SSO trigger, implementation costs, negotiation guide

Is Asana Worth It?

Honest cost vs value analysis. Asana vs ClickUp vs Monday at 10, 25, 100 users

Alternatives Compared

ClickUp, Monday, Jira, Trello, Notion, Wrike, Basecamp — side-by-side at every team size

Common questions

Asana Pricing FAQs

Asana Personal is free for up to 10 users. Starter costs $10.99/user/month on annual billing ($13.49 billed monthly). Advanced costs $24.99/user/month (annual) or $30.49 (monthly). Enterprise requires a sales quote — typically $35–60/user/month depending on team size and negotiation. Annual billing saves 18–22% vs monthly across all paid plans.