Every Asana Plan Explained: Free, Starter, Advanced & Enterprise
Asana's own pricing page is a sales funnel. This page is a decision guide — covering exactly what each plan includes, what it excludes, when you need to upgrade, and how to get it cheaper.
Asana Plan Details
- Unlimited tasks and projects
- List, Board, Calendar views
- 100+ integrations
- Mobile app (iOS & Android)
- Basic reporting
- 100MB storage per file
- Asana Academy access
- Timeline / Gantt view
- Automation (any)
- Custom fields
- Forms / intake
- SSO or advanced security
- Unlimited users (beyond 10)
- Timeline / Gantt view
- Workflow automation — 250 runs/mo
- Custom fields
- Forms & intake management
- Dashboards
- Asana AI (basic)
- Priority support
- Goals / OKR tracking
- Portfolio Workload view
- Native time tracking
- BI integrations
- SSO (Enterprise only)
- Automation — 25,000 runs/mo (100× more)
- Goals and OKR tracking
- Unlimited Portfolios
- Portfolio Workload view
- Native time tracking
- Salesforce, Tableau, Power BI
- Advanced reporting
- Enhanced Asana AI
- SSO / SAML (Enterprise only)
- SCIM provisioning
- HIPAA compliance
- Dedicated CSM
- SSO / SAML 2.0
- SCIM provisioning
- HIPAA compliance (add-on)
- Custom data residency
- Advanced security controls
- Dedicated Customer Success Manager
- Priority onboarding support
- Multi-instance management (500+ users)
- Custom API rate limits
Feature Comparison Matrix
Every key feature across all four plans. Highlighted rows = most common upgrade triggers.
| Feature | Personal Free | Starter $10.99 | Advanced $24.99 | Enterprise ~$35+ |
|---|---|---|---|---|
Views List view | ||||
| Board view (Kanban) | ||||
| Calendar view | ||||
| Timeline / Gantt view | ||||
| Portfolio view | ||||
| Workload view | ||||
Task Management Unlimited tasks | ||||
| Unlimited projects | ||||
| Custom fields | ||||
| Forms / intake | ||||
| Task dependencies | ||||
Automation Automation runs/monthKey factor | None | 250 | 25,000 | Unlimited |
| Workflow builder | ||||
Reporting Dashboards | Basic | Advanced | Custom | |
| Goals / OKRs | ||||
| Native time tracking | ||||
| BI integrations (Salesforce, Tableau) | ||||
Security SSO / SAML 2.0Key factor | ||||
| SCIM provisioning | ||||
| HIPAA compliance | Add-on | |||
| Custom data residency | ||||
AI Asana AI (basic summaries) | ||||
| AI Studio (add-on)Key factor | $150/mo | $150/mo | $150/mo | |
Support Priority support | Dedicated CSM |
Annual Cost Table — Starter & Advanced
All figures are base subscription only. Monthly billing costs shown in parentheses.
| Users | Starter /mo (annual) | Starter /yr (annual) | Advanced /mo (annual) | Advanced /yr (annual) | Note |
|---|---|---|---|---|---|
| 5 | $54.95 ($67.45) | $659 | $124.95 ($152.45) | $1,499 | — |
| 10 | $109.90 ($134.90) | $1,319 | $249.90 ($304.90) | $2,999 | — |
| 15 | $164.85 ($202.35) | $1,978 | $374.85 ($457.35) | $4,498 | — |
| 25 | $274.75 ($337.25) | $3,297 | $624.75 ($762.25) | $7,497 | — |
| 50 | $549.50 ($674.50) | $6,594 | $1249.50 ($1524.50) | $14,994 | Enterprise may apply |
| 100 | $1099.00 ($1349.00) | $13,188 | $2499.00 ($3049.00) | $29,988 | Enterprise may apply |
| 250 | $2747.50 ($3372.50) | $32,970 | $6247.50 ($7622.50) | $74,970 | Enterprise may apply |
| 500 | $5495.00 ($6745.00) | $65,940 | $12495.00 ($15245.00) | $149,940 | Enterprise may apply |
All prices in USD. Annual billing. Parenthetical figures show monthly billing equivalent. Enterprise pricing (contact sales) applies for teams with SSO/security requirements regardless of size.
Which Plan Do You Actually Need?
You need Starter if...
- Your team has grown beyond 10 users (Personal limit)
- You need Timeline / Gantt view for project planning
- You use intake forms or workflow automation
- You want to track progress across portfolios
- You need custom fields for structured data
You need Advanced if...
- You're running more than 250 automations/month (Starter cap forces upgrade)
- You need Goals and OKR tracking
- You need Portfolio Workload for resource management
- You need native time tracking (no third-party integration)
- You need BI integrations (Salesforce, Tableau, Power BI)
- You're managing 50+ person teams with complex cross-project reporting
You need Enterprise if...
- You require SSO / SAML 2.0 — this is the most common trigger
- Your IT team requires SCIM provisioning
- You need HIPAA compliance or custom data residency
- You have dedicated IT/security review requirements
- You manage 500+ users across multiple instances
Asana Discounts & Savings
Starter saves $29.40/user/year. Advanced saves $66/user/year. The simplest saving available — commit annually instead of monthly.
50% off Starter and Advanced plans for eligible nonprofits. Apply at asana.org. Requires 501(c)(3) or equivalent charity registration.
Free Asana access for students and educators through the education program at asana.org/edu.
Average enterprise contract savings are 22% off list (Vendr data). Best timing: end of quarter, at renewal, with competitive quotes from ClickUp/Monday.